The largest coffee savings & discovery network in the world

Internal Sales Resource

Wholesaler Sales Kit

Complete sales materials, scripts, and objection handling for the CoffeeCanz Warehouse Drop program.

Sales Playbook

Complete Sales Script

Step-by-step guide from cold call to close. Expand each section for the full script.

Call Objective

Get the partner to submit inventory for a Warehouse Drop trial OR schedule a follow-up call with decision-makers.

⏱️ Total time: 5-7 min🎯 Success: Intake form submitted

Cold Call

"Hi [Name], this is [Your Name] from CoffeeCanz. We help coffee retailers and wholesalers turn overstock into cash through private, controlled deals — without hurting your brand. Do you have 2 minutes?"

Warm Lead

"Hi [Name], thanks for taking my call. I know you've seen what we're doing with CoffeeCanz. I wanted to talk specifically about how we help partners clear inventory at 50%+ off without any of the brand damage of traditional liquidation."

Quick Reference

Key Talking Points

Memorize these core messages for maximum impact.

30-Second Elevator Pitch

"CoffeeCanz helps coffee retailers and wholesalers turn overstock into immediate cash through private, controlled deals at 50%+ off. Unlike traditional liquidation, your products are positioned as exclusive insider deals — no brand damage, no public listings, no race to the bottom. You keep control of timing and quantity."

The One Question That Closes

"If we could move 100 units in 48 hours at a price that recovers 40-50% of your margin, would that solve your overstock problem?"

Listen to their answer. If yes, move to next steps. If no, uncover the real objection.

Cash Recovery

40-50%

of MSRP, not pennies on the dollar

Speed

24-72h

Inventory moves in days, not months

Control

100%

You decide quantity, timing, pricing

Brand Safety

Private

No Google indexing, insider-only

Resources

Downloadable Materials

Everything you need to close deals.

One-Pager PDF

Leave-behind for prospects

Email Templates

Pre-written follow-up sequences

Demo Video

Show how the platform works

Track Performance

Success Metrics to Track

Measure what matters to improve your close rate.

Per Call

  • 1Call-to-intake form submission rate
  • 2Objections encountered
  • 3Next step scheduled (yes/no)
  • 4Time to close (days)

Per Partner

  • 1Total drops completed
  • 2Average GMV per drop
  • 3Partner repeat rate
  • 4Partner referrals generated